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Monday, October 10, 2011

Hyundai Launches - New small car Eon at Rs 2.5 lakhs

Hyundai Motors India Ltd (HMIL)- Second largest car manufacturer & largest exporter in India, is all set to take on the number one car maker Maruti Suzuki India and its top selling car Alto with its new small car Eon. According to a report in The Economic Times, Hyundai’s much-awaited entry-level small car Eon will enter the Indian roads between October 10 and 15, days ahead of Diwali at a starting price of Rs 2.50 lakh to Rs 2.60 lakh only .


According to the report, Eon sports the 'Fluidic' design characteristic of the restyled Verna that threw a serious challenge to its rivals like Honda City and Volkswagen Vento after its makeover. The report stated that despite company not divulging the price details, it was learnt that the base version of the car is being priced between Rs 2.50 lakh and Rs 2.60 lakh. The upper end of the car will cost less than the base variant of Hyundai's bigger sibling i10. Rival Alto sells at Rs 2.32 lakh (base variant ex-showroom price Delhi).


The Eon is built on a completely new platform which has no bearing on the ones used before, either for the Santro or the svelte i10. What clearly denotes the Eon is its stylish exterior with hints of Hyundai’s fluidic design language showing. It is no secret that trying to style a small package is much more difficult than a larger sized hatch or saloon. But with the Eon, the Hyundai design team has really pulled out all the stops and emerged with a package that is fresh, contemporary and appealing. Casey Hyun, the Australian-born Korean who headed the design team, was clear in his mind that style was as important as the interior detailing needed to prepare a product which had to stand the test of time in a class which would see newer competition arrive sooner rather than later.